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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


December 20, 2011

Panda’s take on Popular vs. Productive

I’ve seen a few SEO blog posts recently on post-panda content concerns that unsurprisingly contradict each other.

The “popular” camp seem to feel the following is true:

- Don’t post anything off topic
- Don’t post anything that won’t be a hit
- If you post something that fails, pull it
- If you can’t pull a post, fake the popularity

So what that means is pulling your punches until you have a post that’s really going to draw attention to your blog.
The SEO logic is that while regular content creates a positive metric, anyone can produce regular content and in fact loads of unpopular content could become a negative ranking factor.

The “productive” camp follow these golden rules:

- Don’t post content that isn’t unique
- Don’t spin content to create unique content
- Keep keyword densities high
- Keep a low ratio of links in proportion to images/text

This group spend all their time creating content and don’t spend time worried about how popular every post will be.

The SEO logic with “producers” is that the Panda update wants to see regular fresh content publications without duplication of existing content, only ‘really bad’ content can harm this ranking factor.

Well I hate to be a pacifist, but both sides are correct! A great strategy would be to listen to BOTH sides.

  • If every post on your blog gets 300+ links on the day it’s posted, that’s not going to look organic
  • If your blog gets one post, every single day, and nobody links to them, that’s not organic either

So post regularly, but don’t sweat it if you miss one day. If you are having a slow day for topics, you should try to go find some discussions where you can generate interest/back-links to your existing posts. At worst you’ll find some topics that are far more interesting that what you’ve been blogging about and you’ll get something fresh to discuss.

A post in draft, waiting for perfection, won’t do you much good if it never gets published. :)

Those of you shocked to see us on SEO blog topics right now can rest assured we’re struggling to stay on topic.

Oh the SOPA debate is frightful,
But MAFIAAFire is so delightful,
And since we’ve no position to SEO,
Let It Snow! Let It Snow! Let It Snow!

It doesn’t show signs of shoop’ing,
I’ve got a report showing keywords are ranking,
And the competition’s phrases are way down low,
Let It Snow! Let It Snow! Let It Snow!

When we finally reach page one,
How I’ll hate going on the phone!
But if you’ll order via email,
It will make it to your home without fail.

The lyric is slowly ending,
And, my dear, we’re badly rhym-ing,
But as long as you let me SEO,
Let It Snow! Let It Snow! Let It Snow!

SEO news blog post by @ 12:05 pm


 

 

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