Anyone who has been involved with SEO for any time will undoubtedly be familiar, or know of article spinning. If not, article spinning is a "black hat" tactic where you write a single article and submit it to hundreds of article submissions sites.
Spinning software is typically used to spin the content of the article and replace specified keywords with synonyms but keeps about 90% of the content the same. Some spinner software employs automation functionality that can help bypass websites CAPTCHA codes to further streamline the submission of the spun articles. As with all grey or black hat tactics, sites may experience temporary gains in rankings or traffic, but it is only a matter of time before they incur the wrath of the Google Panda and are penalized.
Before the release of the Panda algorithm update at the beginning of 2011 and its subsequent updates, this was a widely used tactic amongst less-than-reputable SEOs and website owners as a method of garnering backlinks and rankings for their sites. This is now one of the worst tactics any legitimate website can utilize in the post-panda web. It is and one that gives the rest of the SEO industry a bad name.
Article spinning was a major contributing factor for inundating the SERPs with webspam with garbage and spammy search results. Not only did it make it difficult to conduct proper searches at the time, but it pushed legitimate search results further back in the SERPs making good results and sites hard to find.
Many site owners and SEOs used article spinning as an easy road to improve their rankings; and for a time they were very successful. However, one of the main prerogatives of Panda was to attack duplicate, low-value content and spun content on the web in an effort to clean up the SERPs from the garbage; and Panda has become exceedingly efficient in doing so. Even large corporations and many business leaders have incurred severe penalties by utilizing these practices. Panda forced websites to produce higher-quality, well written content for their readers and not for rankings per se.
Duplicate content is never useful. It is as useful as going to a library only to find that all the books are the same.
Syndicating the same duplicate, spun content repeatedly with the same anchor text sends up huge red flag to the search engines and informs them that you are trying to spam the system which will lead to substantial penalties.
It is vitally important to vary the keyword anchor text between every unique article that you write and syndicate. It is no longer worthwhile to submit your quality articles to hundreds of article sites. Choose no more than five of the most relevant, high trust sites to submit your article to as Google will only give credit to the first one it finds.
If you are still using these tactics and are using software to spin and distribute your content; stop. Now. There is no place for kind of low-quality, duplicate content in a post-Panda internet. Especially when there are so many other legitimate and organic tactics that will improve your rankings and drive traffic to your site.
Become an expert in your field and write for your audience. Use compelling subject matter and well written content to entice your readers to not only read what you write, but to keep them coming back for more. More importantly, create the type of content that your readers want to share with their friends and colleges.
Speak with your SEO Company for ideas on how to appeal to the market you are trying to reach and how to create the type of content that will keep your readers wanting more.
SEO news blog post by guestpost @ 12:23 pm on October 3, 2011