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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.

May 2, 2011

14 Days Later – Post-Panda UK

It’s been a fortnight (two weeks) since the Panda was unleashed in the UK. As predicated, there was and still is a lot of wailing and bemoaning from sites that have been hit hardest by the newest Google algorithm update.

After the significant weeding out of spammy, low-quality content sites from the SERPs with Panda, we are seeing exactly what we expected. We are witnessing the same results we saw in the Panda US release; good quality sites are rising in rankings, while poor sites are dropping. The cream really does rise to the top!

Of course it may take more than a few weeks for the SERPs to stabilize, and some legitimate sites have been experienced a drop in ranking as well but overall it seems to have been implemented more smoothly in the UK than it was in the US.

For a very long time the search results were inundated with spammy or useless result, causing many not able to find what they were searching for. It was also leading to a move away from search engines to social search and search outsourcing using twitter etc. Google was losing traction.

The follow-up question being asked by many SEOs is: “How do I game the SERPs, post-Panda?” My answer is quite simple: “Don’t.” The Panda update is the latest move by Google to return search results to a more organic web. Google is looking for clean sites with good content, that provide a useful user experience…and they are becoming exceedingly efficient at it.

SEO news blog post by @ 6:43 pm



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