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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


September 19, 2009

Google Update

As expected, this are fluctuations occurring in Google’s results with different rankings coming in depending on the datacenter hit. it appears that they are testing out some additions to the algorithm based on Caffeine results. things should settle down by Monday or Tuesday is all goes as it generally historically does.

Hang on to your hats and hope the update treats you well. :)

For those of you not yet away – you can view your results on Google’s Caffeine server at http://www2.sandbox.google.com/.

SEO news blog post by @ 3:56 pm

Categories:Uncategorized

 

 

Toll Free Number Back Up

For those of you who regularly visit our blog or are our client – you’ll be aware that for a couple days, our toll free number was not working. It was apparently going to take up to a week to get back online but mentioning that it’s actually faster to change to a new provider for telephone services got the matter dealt with in just a few hours.

We whole-heartedly apologize for any inconvenience this issue may have caused and we thank you for your patience.

In lighter news …

This day be International Talk Like A Pirate Day. Grab ye a pint of meed and rowdy mate and get ta celebratin’ the day. For those among ye who be not sure how this be done … put yer eyes ta this …

[youtube=http://www.youtube.com/watch?v=fqMu6e5Dgtg]

SEO news blog post by @ 3:39 pm

Categories:Uncategorized

 

 

September 17, 2009

Gotta Love Telus (phone provider)

As a special notice to our clients and visitors that our toll free number is down. Rather than calling 877-370-9750 you’ll have to call 250-370-9750 temporarily.

We apologize for any inconvenience this may cause.

SEO news blog post by @ 12:55 pm

Categories:Uncategorized

 

 

September 1, 2009

BOTW Discount Code

Best Of The Web (my personal favorite paid directory) is offering a 20% discount on submissions to their directory and other services for the month of September.

Since DMOZ has become all but useless, Best of the Web (the oldest running directory) has become the most valuable and through directory on the web. For the price of a listing (less than $240 for a lifetime listing with this discount) it’s higher on our list than even the Yahoo! directory which is, of course, a solid directory as well though a bit overpriced for a lot of people’s needs and budget.

To submit to BOTW and get the discount you simply need to find the correct category and use the discount code SINCE94.

You can view their directory and/or submit your site at http://www.botw.org/.

SEO news blog post by @ 4:41 pm

Categories:Uncategorized

 

 

August 20, 2009

Website Related Hackers and Malware Getting Smarter

Any legitimate website owners worst nightmare is to have their website hacked or used as a platform for serving malware (spyware, trojans, keyloggers, packet sniffers, etc). Luckily not only do hacking methods evolve but so does protection and safe guys such as StopBadge and Google’s website warning integration into the result set (actual message displayed under the result is “This site may harm your computer”). But every so often hackers get a little more unique in there tactics.

Today when visting the XXCOPY website (XXCOPY is a utility similar to XCOPY originally by Microsoft that extends the functionality with over 200 functions!) I ran into one of these issues. If you go directly to XXCOPY’s website www.xxcopy.com there is no issue, however if you Google the phrase XXCOPY and then click on the result you may, or may not get one of the “Reported Attack Site!” message in Firefox (Firefox has the best anti Malware detection scripts).

After discovering this issue I called one of the reps at XXCOPY who proceeded to tell me that the issue was purely on my computer (talk about a slap in the face to a hardcore techie), and that he couldn’t replicate the issue so it must not exist. Digging further into the issue I soon realized that I was being redirected intermittently over to kb971657 (dot )info (most likely originally setup so people Google this particular Microsoft Knowledge Base article would land on their website), but not every time. In fact it took me 10 tries at one point to replicate the issue (clicking on the XXCopy SERP result, then clicking back and clicking it again).

By adding this seeming randomness to the malware redirection, as well as detection of referring page (Google in my case) it made it harder for the company to detect as going directly to XXCopy.com worked every time. My assumption would be that this Malware is using some sort of form of detection and cloaking. Unlike blackhat cloaking it is hiding content from the search engine, and only showing it when it meets certain conditions (ie the visitors comes from Google or some other website, and then it does some sort of random number check that meets a secondary condition). Hopefully XXCopy gets this issue sorted out.

SEO news blog post by @ 3:23 pm

Categories:Uncategorized

 

 

August 18, 2009

Google Caffeine Update, Paid Links, and Rankings

Some of you out there may have heard about Google’s major algorithm update called Caffeine, which can currently be tested here (link removed – resource no longer exists) they have already revised it a few times, so don’t be alarmed if it is down for a few hours at some point with a maintenance message. This algorithm update is mainly related to how Google indexes websites, but as we have seen here at Beanstalk it has given even better results to most of our clients. For instance we have a client on Page 3 for the phrase Shade Sails (still mid promotion), but on the sandbox he is in the top 10. Another client on the 7th page for California Health Insurance are on the 1st page on the Sandbox. And lastly one of the largest campaigns we are running for the phrase Web Hosting shows only a variance of 1 position (lower on Caffeine).

From what I can see not only has the indexing changed but so has the value of higher numbers of links. We are being out ranked by a company called Rankpay for the phrase SEO Service almost purely by paid links (Sample Paid Link), and links from their clients websites (Rankpay uses the anchor text SEO Service and SEO Services) whereas we rank #1 on the current Google search algorithm. Reviewing the major phrases we rank for (SEO Service, SEO Services, and SEO Consulting), there is no more than a one position difference in our rankings. Needless to say in the long run paid links will get you penalized from the rankings, so we aren’t going to change our tactics.

Below is a video produced by Michael McDonald from WebProNews and Matt Cutts (one of the top Google engineers) discussing the Caffeine update and its affects on rankings.

[youtube=http://www.youtube.com/watch?v=ovbjCsQtfCk]

SEO news blog post by @ 1:05 pm

Categories:Uncategorized

 

 

July 22, 2009

More SEO Article Copywriters Needed

As Beanstalk continues to grow we are constantly in need of talented SEO article, and content writers. What we are looking for are talent writers that can produce articles that are between 600 – 1,000 words of content. We are currently mainly looking for Tech, Law, Financial and Health article writers. Please send resumes to daryl@beanstalk-inc.com, as well as some samples. Cheers.

SEO news blog post by @ 12:11 pm

Categories:Uncategorized

 

 

July 16, 2009

Google Update

It appears that things are settling down over at Google. I can’t get into all the details right now as I haven’t had a ton of time to analyze everything due in no small part to the fact that I’m on vacation in beautiful Whistler, BC (big thanks to Bryan from Whistler Retreats. As always – the Whistler accommodations are awesome my friend. :)

be sure to check back early next week after we’ve had some time to analyze the events and also monitor to see if there are any aftershocks. :)

SEO news blog post by @ 11:51 pm

Categories:Uncategorized

 

 

July 14, 2009

How To Search Engine Optimize (SEO) an AJAX or Web 2.0 Site

One of the three major pillars of Search Engine Optimization is a website’s content, and onsite content optimization. All of the major search engine ranking algorithms have components that relate to the content that is contained on the website. Typically these components relate to Keyword Densities, number of words, content location, and sometimes age of content. In regards to the code that the content is contained in that falls under the topic of structure and not content, and will not be discussed in this article.

Asynchronous JavaScript and XML (AJAX) is an advanced web development method which can be used to create more responsive and interactive dynamic websites. AJAX accomplishes this by making object request calls back to the web server without having to refresh your browser, these object calls are then processed and are typically used to update the content of the page on your website that is currently being viewed. For the sake of this Article I’m going to ignore the XML component of AJAX as the search engines never view any of the XML data. Websites that use Javascript to manipulate content without using AJAX will also suffer from the issues described.

When a search engine sends out a robot / spider to visit your website with the goal of indexing your content it is only looking at what is being presented in the Markup Language. Generally a search engine does not behave like a user when indexing your website, it doesn’t click buttons or links it simply makes note of URLs associated with each page then individually then visits these pages to index them. This largely goes against the goal of AJAX which is to have as few pages as possible by interacting with the web server in a smarter method as the users interact with the website.

To put the last paragraph simply any content that is changed via AJAX or Javascript on a webpage that is not hardcoded in a page won’t be cached by the search engines. This essentially means that if you have great content that the search engines may love but you’re using AJAX you may be missing out on traffic. There are two approaches to rectifying these which may even give you an advantage over sites that don’t utilize Javascript / AJAX.

The first approach is to make sure that your website degrades to normal flat markup language for non javascript capable browsers and search engines. Essentially every time you would have used an AJAX call make sure you have a page with the same content. Unfortunately for a lot of people this could mean a lot of work, for those individual using a database with PHP or ASP it is not too hard to build a site that builds itself with some effective web programming.

The second approach is to use AJAX in a more minimalist fashion. The goal here is to present the search engines with your optimized content while making sure that any AJAX calls a user would do has no bearing on what you want the search engines to see. In fact this can be used to remove content from your website which may negatively affect your rankings such as testimonials. I’ve seen very few testimonials that actually do good things for a sites keyword density, I’ve even been known to optimize testimonials on client’s websites. With Javascript / AJAX you could insert a random testimonial into a page and therefore not affecting that pages keyword density. The only downside to this approach is that some offsite keyword density tools actually use Web Browser rendering engines so they may get false results as it takes the Javascript into account.

Now you may think that I’m anti AJAX from everything that I’ve said, but there are times and places for AJAX, provided it doesn’t affect how the search engines see your beautiful relevant content your trying to rank. AJAX is great to use for Member sections of your website, interactive forms, slideshows, and a lot more it just needs to be leveraged correctly to avoid missing out on search engine visitors. The final thing to keep in mind is that most search engines like to see more than a single page website which many AJAX website appear to be, always strive for at least 5 or more indexable pages as internal links and anchor text can have a lot of value.

SEO news blog post by @ 2:13 pm


 

 

July 9, 2009

Wow – There’s A Lot Going On

Well – there’s a lot going on in the SEO world and as such, there’s a lot going on at Beanstalk. Over the past 2 days we’ve published 3 articles. I won’t get into the details of them all here – you can read them on our site. I’ll just summarize them so you know which might interest you:

Google Update – Beanstalk’s Jonathan and Kyle have spent the past few days ransacking the web for information, comments and posts about the current shakeup at Google and then have gone further to going back into the records and rankings of a number of clients to illustrate what we’re seeing as well. A good starting point for those of you wondering what the heck’s going on.

When To Do When Your Site Drops – An article written by yours truly on, well, what to do when yoru site drops in the rankings (see the article above for what inspired this one). It’s broken down into 5 steps.

SEO For Ajax – Daryl Quenet writes about SEO for Ajax and Web 2.0

I hope you enjoy reading them as much as we geeks have enjoyed researching and writing them. :)

SEO news blog post by @ 7:47 pm

Categories:Uncategorized

 

 

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