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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


October 13, 2009

Don’t Start Counting Or Panicing

Ah, the blessed Google updating – we hate to love it and vice versa. We ran our rankings again for our clients as we’ve seen a lot of movement lately and the latest round of results appears (for the first time in a while) to widen the gap between the Caffeine results and the live Google.com results. For some – this is a moment of joy and for others, panic. For all – it is temporary (and by temporary I mean more than even a standard update is).

This widening gap is (in my humble opinion) a sign that either the Caffeine results have been deemed to be less relevant than the live results and will be abandoned (in which case we’re going to see updating based on a new algorithm here-to-for unseen) OR more likely – the fine folks at Google weren’t happy with the portions they were testing and will resume implementing portions of the Caffeine results in the next few days.

Either way – if you saw your results improve – don’t go counting your chickens and if you saw drops – don’t panic (and yes – I know that’s easier said than done). When in doubt – refer back to a previous article I wrote, “What To Do When Your Site Drops“. We all deal with it from time-to-time and it provides some solid advice on how we here at Beanstalk deal with it – even when it’s our corporate site.

SEO news blog post by @ 12:09 pm

Categories:Uncategorized

 

 

October 8, 2009

Happy Birthday Mario

Today is Mario’s birthday. That’s right – Mario first appeared on October 10, 1981 in the classic video game Donkey Kong and has since gone on to do great things such as save princesses, solve incredible puzzles, leap tall buildings, climb pyramids and keep 2 generations of youth well entertained.

Happy birthday big guy.

SEO news blog post by @ 11:44 am

Categories:Uncategorized

 

 

October 1, 2009

The State Of Search & Google Wave

Today on Webmaster Radio Jim and I had the great pleasure of chatting with Eli Gooman of comScore and Linus Gregoriadis of eConsultancy about the state and future of search. Of course – we also chatted about the beta launch of Google Wave. Let’s start this blog post with that. :)

Google has announced the launch of Google Wave and has invited 100,000 people to test out the beta. Because we’re only members of the industry press and SEO’s with a decade plus of experience each we didn’t get the initial invite. No – these invites are provides only tho those entrenched enough to put them up for auction on eBay. :)

That said – Google Wave looks incredibly interesting. From what it is today (a basic realtime collaboration and communication tool) to what it can become (a major influence on websites and communications) I’m going to be very very interested to follow it’s development. Not since gMail have I been this interested in a Google product or as excited about the possibilities it presents to users and developers who will have access to their API.

You can watch the launch (when you have an hour-and-a-half to kill). Personally I just kept it playing in a Firefox tab …. errrr … Chrome tab. Yeah – Chrome, while working on other things.

[youtube=http://www.youtube.com/watch?v=v_UyVmITiYQ]

If you’re more interested in the nuts-and-bolts of how to use it you can watch a much shorter video:

[youtube=http://www.youtube.com/watch?v=xBzuuWZPaXc]

I’ll write more on this subject when I get my invite. (hint hint Google ;)

In chatting with Eli and Linus (and in prepping for the show) I got a TON of new information and stats on the state of search. All I’ll say here is that it’s healthy – in fact, online advertising just passed TV for the first time in history. To find out more you’ll just have to listed to the show which you can download at http://www2.webmasterradio.fm/webcology/.

As an aside, to keep updated you’d do well to keep up with comScore’s releases and read eConsultancy’s 5-years-in-the-making Internet Statistics Compendium.

SEO news blog post by @ 3:02 pm

Categories:Uncategorized

 

 

The State Of Search & Google Wave

Today on Webmaster Radio Jim and I had the great pleasure of chatting with Eli Gooman of comScore and Linus Gregoriadis of eConsultancy about the state and future of search. Of course – we also chatted about the beta launch of Google Wave. Let’s start this blog post with that. :)

Google has announced the launch of Google Wave and has invited 100,000 people to test out the beta. Because we’re only members of the industry press and SEO’s with a decade plus of experience each we didn’t get the initial invite. No – these invites are provides only tho those entrenched enough to put them up for auction on eBay. :)

That said – Google Wave looks incredibly interesting. From what it is today (a basic realtime collaboration and communication tool) to what it can become (a major influence on websites and communications) I’m going to be very very interested to follow it’s development. Not since gMail have I been this interested in a Google product or as excited about the possibilities it presents to users and developers who will have access to their API.

You can watch the launch (when you have an hour-and-a-half to kill). Personally I just kept it playing in a Firefox tab …. errrr … Chrome tab. Yeah – Chrome, while working on other things.

[youtube=http://www.youtube.com/watch?v=v_UyVmITiYQ]

If you’re more interested in the nuts-and-bolts of how to use it you can watch a much shorter video:

[youtube=http://www.youtube.com/watch?v=xBzuuWZPaXc]

I’ll write more on this subject when I get my invite. (hint hint Google ;)

In chatting with Eli and Linus (and in prepping for the show) I got a TON of new information and stats on the state of search. All I’ll say here is that it’s healthy – in fact, online advertising just passed TV for the first time in history. To find out more you’ll just have to listed to the show which you can download at http://www2.webmasterradio.fm/webcology/.

As an aside, to keep updated you’d do well to keep up with comScore’s releases and read eConsultancy’s 5-years-in-the-making Internet Statistics Compendium.

SEO news blog post by @ 3:02 pm

Categories:Uncategorized

 

 

September 29, 2009

We All Hate Link Building

Go ahead, admit it. When you wake up – if one of your major tasks for the day is link building you’re likely to hit the Snooze button, pull the covers over your head and procrastinate for just a few more minutes. We all know it’s important – but I don’t think it’s anyone’s favorite task.

Well to make your life easier (and maybe the link building a bit more interesting) I’ve found an interesting article over on Search Engine Land by Julie Joyce on just this subject. After polling some link builders she’s written up an article outlining 6 methods for finding good quality links. Of course there are more than 6 but when I read the list – it was a good refresher on some things I knew but “forgot” and hit on a couple things that I hadn’t thought of in the way she wrote about them. I didn’t have high expectations when I saw “yet another link building article” I was pleasantly surprise to find this one. It only takes a few minutes to read and it well worth the time.

You’ll find the article over on the Search Engine Land site here and while you’re there – you might just want to peek at some of the other great content they have. It’s like Danny Sullivan knows his stuff or something. :) (for those of you who aren’t SEO’s – Danny has been reporting on search engines since the first one was composed of mammoths scrawled on caves and helped start Search Engine Land and the always enjoyable SMX events)

SEO news blog post by @ 7:52 pm

Categories:Uncategorized

 

 

September 28, 2009

You Need To Blog

The lastest article by Beanstalk SEO has been published today. Written by Matt Tuens, the article outlines why your company needs a blog. It might seem pretty obvious but if you don’t have one – it’s a must read.

I won’t bbother outlining the points from the article in this post. The article is only 1031 words – a pretty easy read. Watch for the next articles from Matt where he’ll be sharing tactics for creating successful blog posts.

You can read his current article here.

SEO news blog post by @ 5:00 pm

Categories:Uncategorized

 

 

September 24, 2009

Twitter Hack & Net Neutrality

Today Jim Hedger and I hosted Webcology on WebmasterRadio.fm. Every week we have a great time covering the latest happenings in the search engine and search marketing world but today, rather than amicably discussing the issues – we battled it out over Net Neutrality.

Net Neutrality is a subject that both Jim and I have enjoyed debating over the years. We first did so in front of an audience back at SES San Jose 2008. Jim takes the pro-Net Neutrality side and I take the anti-net neutrality side of the debate. In truth – both of us fall somewhere in the middle but a debate is sure a lot more entertaining to watch than two fence sitters discussing their ambiguous feelings. :)

When I first entered the debate I was pro-Net Neutrality. Now I tend to lean towards an anti-Net Neutrality perspective but with an understanding of the need for consumer protection. The same consumer protection that exists currently and seems to be doing a fine job.

You can listen to the argument by downloading the podcast from the Webmaster Radio site at http://www2.webmasterradio.fm/webcology/2009/fcc-backs-net-neutrality/.

We also discussed the hacking of Jim’s Twitter account and how to safeguard your information. Seriously – if it can happen to Jim, a 13 year veteran on the Internet, then it can happen to anyone.

For those of you who head over to the show – enjoy and be sure to listen next Thursday at 2PM EST (11AM Pacific) for another great show. We might even have a great guest or two. :)

SEO news blog post by @ 1:59 pm

Categories:Uncategorized

 

 

Twitter Hack & Net Neutrality

Today Jim Hedger and I hosted Webcology on WebmasterRadio.fm. Every week we have a great time covering the latest happenings in the search engine and search marketing world but today, rather than amicably discussing the issues – we battled it out over Net Neutrality.

Net Neutrality is a subject that both Jim and I have enjoyed debating over the years. We first did so in front of an audience back at SES San Jose 2008. Jim takes the pro-Net Neutrality side and I take the anti-net neutrality side of the debate. In truth – both of us fall somewhere in the middle but a debate is sure a lot more entertaining to watch than two fence sitters discussing their ambiguous feelings. :)

When I first entered the debate I was pro-Net Neutrality. Now I tend to lean towards an anti-Net Neutrality perspective but with an understanding of the need for consumer protection. The same consumer protection that exists currently and seems to be doing a fine job.

You can listen to the argument by downloading the podcast from the Webmaster Radio site at http://www2.webmasterradio.fm/webcology/2009/fcc-backs-net-neutrality/.

We also discussed the hacking of Jim’s Twitter account and how to safeguard your information. Seriously – if it can happen to Jim, a 13 year veteran on the Internet, then it can happen to anyone.

For those of you who head over to the show – enjoy and be sure to listen next Thursday at 2PM EST (11AM Pacific) for another great show. We might even have a great guest or two. :)

SEO news blog post by @ 1:59 pm

Categories:Uncategorized

 

 

September 23, 2009

The SEO Song – by Creare

I’ve always been one to give a thumbs up to SEO’s who do good work. Well today I’m giving the thumbs up based on clever link baiting and viral marketing as opposed to SEO (thought they may be fine SEO’s … I have no idea) to Creare. They did an excellent video for the song, “The SEO Song”. Very well done and my hat’s off to them.

So when you’ve got a few minutes to kill enjoy. :)

[youtube=http://www.youtube.com/watch?v=0Z9rP7CBs_Y]

SEO news blog post by @ 1:55 pm

Categories:Uncategorized

 

 

To Our Friends In British Columbia …

As our regular readers may know though may not have noticed, I try very hard to avoid comments with political leanings. In our office we have staff from a full spectrum of opinion on the subject and our clients as well (most of whom reside outside of Canada and thus have a completely different political environment). Today I have to make an exception to this rule though it’s not to support or denounce any particular political party or leaning – it’s to oppose a tax that will not affect the vast majority of our clients but which will affect those whose geographical location is closest – our fellow British Columbians.

The current administration here in British Columbia is pushing forward with their plans to introduce the well-named (from a marketing standpoint) but detrimental HST (Harmonized Sales Tax). Now I’m sure this tax has it’s perks (like generating more revenue) but is essence it will take all products and services that the national GST (Goods and Services Tax) and apply a provincial tax to it.

The reason this affects us and our clients is that we would now have to apply a additional tax (provincial) to our service only to those clients located in the same province. Basically, this “harmony” will cost residents of British Columbia an additional 7% towards SEO services as well as a variety of other items – many of which are essential, either for life or for business.

I’ll end this “rant” here as it has such a very fixed target but invite all residents of this fine province to sign the petition to stop the HST located at http://www.ipetitions.com/petition/stoptheHST/.

SEO news blog post by @ 11:27 am

Categories:Uncategorized

 

 

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