At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.
Well – I had sent to me a couple AdWords credits and haven’t been able to use them. They expire today so better to give them away than waste them. We already have an AdWords account and they won’t let us apply our credit to an existing account. Darn them.
The credits are only good until the end of the day and they’re worth $75 Canadian. I’m not sure if the AdWords account has to be in Canada or not.
I don’t normally allow for comments in our blog (mainly because I don’t have time to moderate them) but if whoever uses the credit can post that they did (we’re allowing comments on this post) then I’ll post up the second. And please – don’t be greedy. If you use one of them don’t use the other – the spirit of the codes is to let people try out Google AdWords. So let them.
These credits are a GREAT way to test out Google PPC while minimizing up-front risk. You can also use AdWords to test keywords for your organic campaigns.
To redeem the code you’ll have to go to www.google.ca/ads/offer.
The code is – 8MZC-BUQM-LEX9-PLJE-XR2
Note: Code One used.
SEO news blog post by Dave Davies, CEO @ 5:20 pm
As of this morning we were starting to see Caffeine results off at least one Google Datacenter. Last week we reported that we’d let you know as soon as we started seeing Caffeine results and where that location is. Interestingly – it is out of a location that contains one of our servers – Seattle. The IP is 188.8.131.52.
Now the interesting thing is that on SE Roundtable they’re reporting (and confirmed by users there) that the IP is 184.108.40.206.
The results appear in-and-out right now and to make things more confusing – they may be moving as a client of ours can confirm seeing different (Caffeine-like results) out of Florida (no confirmed IP though).
We’ll be sure to keep you posted as we find out more.
Good luck and may the SERPs be with you.
And Google Breadcrumbs:
Another big story came out of Google yesterday (but just hit my radar earlier today) and that is the announcement by Google that they are testing showing site breadcrumbs in place of URLs below the description in the SERPs. The illustration they used was:
Their belief is that this provides more information to the searcher when compared with the traditional results:
These results aren’t displaying in my location so I can’t test them (this isn’t worth quite the same effort as tracking down Caffeine servers) but on the surface – I like the breadcrumb results and I do think that once the average searcher figures out how to read them to determine the results that most closely match their search intent.
In short – it’s not revolutionary but it is interesting and I hope it works out.
SEO news blog post by Dave Davies, CEO @ 3:00 pm
A new article from Beanstalk’s Matt Tuens is out today of SEO for blogs. It covers everything from links to content selection and more.
This article is part 3 in the blogging series. Here is an excerpt:
In a perfect world, your well-written, useful and refreshingly original blog would rank well in search engine results just because it’s good. But that’s not reality. Great content is the foundation of a good blog, but it doesn’t guarantee high rankings. There are some search engine optimization (SEO) things you simply must do to increase the chances that your blog will be found – and read.
Be sure to read the full article, “SEO For Blogs“.
SEO news blog post by Dave Davies, CEO @ 3:09 pm
Last year Beanstalk SEO balanced it’s carbon emissions for the first time with TerraPass. This effort enabled us to easily and affordably help to offset the impact our energy-hungry business has on the environment. While we’ve grown and the cost to balance our emissions has gone up with this growth – we have just renewed our commitment to the environment and we urge you to do the same. Whether than means offsetting your carbon emissions or simply reducing your footprint through increasing your recycling efforts – it’s an important step for you, your children and the world around you.
We would like to extend our sincere thanks to TerraPass and organizations like them for making doing the right thing an easy choice.
SEO news blog post by Dave Davies, CEO @ 1:59 pm
For those of you not yet aware, Google has been testing a new algo/infrastructure nicknamed Caffeine. Until a few days ago the general public had a location to go to to watch and monitor how their sites would fare on the Caffeine system. That location has been pulled and it’s been announced that the new system is tested, working, and will be rolled out – though not until after the holidays.
While the fine folks at Google have tested Caffeine, they obviously don’t want to be subjected to the same kind of backlash they received in the Florida update of 2003 when sites and pages were dropped from the index and spam ruled the results right through the holiday season.
In a few days time they will roll out Caffeine on a single datacenter and pull data and stats from a small percentage of the general public. The full launch will occur sometime in early 2010. When we have the location of the datacenter we’ll be sure to let you know.
SEO news blog post by Dave Davies, CEO @ 4:26 pm
Beanstalk SEO has once again been ranked among the top 10 SEO firms in a variety of fields. For the month of November we have been ranked by TopSEOs in the following categories:
I would like to take a moment to thank no just TopSEOs but also my excellent staff for living to a level of dedication that makes this possible.
SEO news blog post by Dave Davies, CEO @ 5:33 pm
Our regular visitors and blog readers will remember that last year Beanstalk ran for the cure and was able to raise over $2,500 for breast cancer research. This year timing just didn’t allow us to run for the cure but we were able to donate $250 to this important cause and helped Clix Marketing raise over $4,000 for this cause.
A HUGE thanks to Dave Szetela and Clix for taking the reigns on this one and reminding us all that there can be a cure and that every dollar counts.
SEO news blog post by Dave Davies, CEO @ 1:13 pm
Beanstalk’s Dave Davies (that would be me) has been invited (and accepted) an invitation to speak at Affiliate Convention in Los Angeles. The event runs December 3 and 4 at the Hyatt Regency and is completely free for all active affiliates.
I’ll be speaking on the topic of SEO for affiliates (a subject I know well as I got my start in SEO marketing affiliate programs :). It’s going to be a great show and I’m really looking forward to it.
For those of you in the area, I hope to see you there. The price is certainly right.
For more information or to register go to http://www.affiliateconvention.com/.
SEO news blog post by Dave Davies, CEO @ 12:58 pm
We’ve just completed part 2 of a 4 part SEO article series. Unfortunately I realized that I didn’t blog the publication of part one. The irony here? The article series is on blogging and how it can help your business.
The articles, written by Beanstalk’s Director of Copywriting – Matt Tuens, cover:
Yes Your Company Really Does Need A Blog
A article on why your business needs a blog and why.
What Type Of Blog Will Benefit My Business The Most
An article outlining different types of blog and the benefits of each for your business.
We hope you enjoy.
SEO news blog post by Dave Davies, CEO @ 12:50 pm
Here at Beanstalk if there is one thing we pride ourselves with is being as flexible as possible for our clients, this is very different from the experience of large box stores such as Best Buy Canada. On Wednesday I received a Best Buy flyer for their store opening sale, and I found myself getting excited as I am a bit of a technophile (PC Desktop with 3 monitors, netbook, HTPC, dSLR, and so on). Leafing through the Best Buy Store Opening flyer I noticed they had a door crasher special for the Gateway LT3108 Athlon64 powered netbook with an 11.6inch screen for just $299!!!! (regularly $449), the very netbook I had been drooling over since I read the first review of. The only problem with door crasher specials is you have to be there extremely early in the morning to line up, and working full time here at Beanstalk the last thing I was going to do is take today off.
After resolving that I wouldn’t take the day off to drive out to Langford and line up at Best Buy at 5AM in the morning (given the fact they only had 10 units). I did however decide to look around the Best Buy Canada website out of curiosity to see what else they had to offer. While looking around their website I came across the same Gateway LT3108 netbook for just $349 (still $100 off) for their anniversary sale, however they had already sold out of the product online. Not only had Best Buy Canada sold out of the units the sale ended on October 15th the day before the store even opened! Had the sale been for one more day I would have purchased the netbook after work at the Langford location.
Given the fact that I couldn’t justify $449 for this netbook (I bought my Acer Apire One for $329 in August 2008) I decided to try two things. The first was to call Best Buy Canada’s customer service and see if I could somehow purchase the product the following day in the store with the discounted price. Unfortunately this didn’t work out as the Best Buy head office (or at least customer service) has no say into what happens in Best Buy Canada’s retail locations. The second thing I decided to do was when the Langford Best Buy store opened the following day (today) to call and talk to someone in the computers department to see if they would honour the sale price, unfortunately I was read the stock script that Best Buy Canada’s flyers change on a weekly basis, and there was now a new flyer with new deals. So thus ends my aspirations of buying this affordable netbook from Best Buy.
Now here at Beanstalk we are happiest when our clients are happy (when they have more traffic, more sales, and they are making more money from our services). As the head of sales here I have been known to work with clients that haggle, bend over backwards to get new clients, and make executive decisions whenever client issues arise. This whole experience with Best Buy Canada has rather soured me to their corporate brand. It also made me reflect on the idea of what would happen if they offered SEO Services, and how they would treat their clients with a one size fits all mentality (whereas we recognize that all clients are different, and have different needs). All I have to say is Best Buy Canada Sucks for their customer experience!
SEO news blog post by Dave Davies, CEO @ 3:33 pm