Last week when I was at SMX Advanced I reported on some comments from Matt Cutts on how PageRank sculpting using rel=”nofollow” had become a useless endeavor and in fact may well work to your disadvantage. This statement lead to chaos within the SEO community.
At the SEOmoz party I ran into Matt and asked if we could expect some clarification. Well today we got it. I won’t bother recapping the point – you’ll find Matt’s clarification on the subject (with illustrated examples) on his blog at http://www.mattcutts.com/blog/pagerank-sculpting/.
Thanks for the clarification.
SEO news blog post by Dave Davies, CEO @ 7:52 pm on June 16, 2009