It’s 8:43PM on a beautiful Thursday evening in LA. I popped back to my room to check emails before heading off to Affiliate Bash here at Affiliate Convention. Despite a few stress points that worked themselves out due to the dedication of the organizers that show is going extremely well and I’d hope to see continued growth for this convention as they head to Denver next.
I had the opportunity to moderate a panel for the first time today at 9:15 on Alternative Traffic for affiliates (focusing mainly on social media). The panel was very entertaining. Some take-a-ways … use Twitter. 
I’ve avoided diving head-long into Tweeting due mainly to viewing it more as yet another time sucking activity and yet – some very compelling arguments were made for it as a great branding tool. Heck, I might even be converted. I have the twitter account @beanstalkseo – I just don’t use it much yet but the ability to provide instant updates to client, the community, etc. – heck, it just might save time overall.
They served a good lunch, the trade show floor was busy (great for the exhibitors and they’re why affiliates get in free .
I did my session in the afternoon on SEO for Affiliate sites. For those interested you can download my slide show via PDF here. Basically – the problem that many affiliates encounter is being too blatant and not providing real value in their sites. Create a resource that happens to include affiliate links and you’ll do MUCH better on Google (and convert better too).
Tomorrow I’ll have more time to attend various sessions. I only got to three and look forward to catching more tomorrow.
In other news …
I also have to take this moment to note (tooting our own horn) that once more Beanstalk has been awarded Best Of awards for December in the following areas:
So all-in-all … it’s a good day.
SEO news blog post by Dave Davies, CEO @ 11:42 pm
It’s 8:43PM on a beautiful Thursday evening in LA. I popped back to my room to check emails before heading off to Affiliate Bash here at Affiliate Convention. Despite a few stress points that worked themselves out due to the dedication of the organizers that show is going extremely well and I’d hope to see continued growth for this convention as they head to Denver next.
I had the opportunity to moderate a panel for the first time today at 9:15 on Alternative Traffic for affiliates (focusing mainly on social media). The panel was very entertaining. Some take-a-ways … use Twitter. I’ve avoided diving head-long into Tweeting due mainly to viewing it more as yet another time sucking activity and yet – some very compelling arguments were made for it as a great branding tool. Heck, I might even be converted. I have the twitter account @beanstalkseo – I just don’t use it much yet but the ability to provide instant updates to client, the community, etc. – heck, it just might save time overall.
They served a good lunch, the trade show floor was busy (great for the exhibitors and they’re why affiliates get in free .
I did my session in the afternoon on SEO for Affiliate sites. For those interested you can download my slide show via PDF here. Basically – the problem that many affiliates encounter is being too blatant and not providing real value in their sites. Create a resource that happens to include affiliate links and you’ll do MUCH better on Google (and convert better too).
Tomorrow I’ll have more time to attend various sessions. I only got to three and look forward to catching more tomorrow.
In other news …
I also have to take this moment to note (tooting our own horn) that once more Beanstalk has been awarded Best Of awards for December in the following areas:
So all-in-all … it’s a good day.
SEO news blog post by Dave Davies, CEO @ 11:42 pm
Beanstalk SEO copywriting manager Matt Tuens has released his latest article. Titled “How to Write Engaging Blogs People Want to Read” it is arguably one of the best I’d read on the subject.
As usual – I’ll avoid some lengthy explanation of the article. It’s 931 words so it’s a light read and worth every minute.
Enjoy.
SEO news blog post by Dave Davies, CEO @ 4:41 pm
Today I learned something new. It’s an interesting thing, SEO. How a small change in one are can impact others in ways that one wouldn’t predict. Well such an event recently occurred in our own rankings.
it’s been a while but I enjoy testing different title and description combinations on our site to see if we can increase our clickthroughs or target new phrases without impacting what we’ve got. I did just this thing last week when I changed our title from “Expert SEO Services by Beanstalk” ro “Organic SEO Services by Beanstalk”. A small change but I thought the traffic might be more focused as we don’t actually offer paid search services. The effect was interesting.
Admittedly – we increased a bit for a few phrases. “organic seo services” was one of them though we only went to page two for that one. The big effect, we lose the sitelinks that we’ve had for well over a year. Below our description we’ve had 3 or 4 sitelinks for ages. The second the new title got cached we lost them. I’m going to admit it – I had no idea that Google tied changes in site titles to sitelinks.
Will we get them back again? Probably (or is that hopefully?)
If I had to guess I’d assume that Google is now trying to figure out which pages and phrases are most relevant. We’ll keep you posted on timeframes for them to come back and any actions we took to speed things up.
SEO news blog post by Dave Davies, CEO @ 6:50 pm
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