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A Free SEO Tool

On an almost daily basis I get emails from people asking me to review this SEO tool or that or take a peek at this article or what not. As our regular blog readers will know, I’ve spared you the majority of them and for good reason. I try to only include reviews of the tools and information I either will use or like but might not use (for example, tools geared towards people new to SEO that I feel would have been helpful about 8 years ago when I was getting my start but that might not be as helpful now that I already use about a dozen tools and Firefox extensions. :)

That said, I generally give them a peek to make sure I’m not missing a gem.

Today I got an email from Sam who wanted me to take a peek at his new tool at ReviewMyWeb.com. It’s a comparison tool that looks at a number of factors comparing your site and 2 of your competitors. I gave it a peek and for someone new to SEO and looking for some pointers on areas they need to address – it’s a pretty good tool indeed (and the price is certainly right – can’t argue with free).

So kudos to Sam for developing a neat tool. It’s probably won’t make my personal must use list only because the information it provides is redundant to a lot of the tools I already use BUT for those of you reading this post – you should give it a peek. It may provide some info you don’t already collect or have tools for. You can find it on their site at http://www.reviewmyweb.com/.

SEO news blog post by @ 3:04 pm on November 19, 2008

Categories:Uncategorized

 

From The Horse Mouth …

I know a lot of our blog readers are new to SEO and coming here through searches for SEO blog or SEO news. For you this post will be most helpful – for those of you who have been performing SEO for a while now – well, hopefully this will be a good refresher.

The post won’t be long – in fact it’s going to only be about another sentence or two and a link. Google has recently posted an SEO Starter Guide to help those just getting involved in SEO understand the good from the bad (according to Google). I won’t both outlining what’s in it – I’ll just link to it and let you read it for yourself. You’ll find the information at http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html.

Enjoy. :)

SEO news blog post by @ 9:39 pm on November 16, 2008

Categories:Uncategorized

 

Beanstalk Balances Their Carbon Emissions

Beanstalk SEO is committed to helping where we can and to this end we’re committed to reducing our impact on the environment while helping those in need. To date this has involved looking for ways to reduce our carbon emissions and help charitable organization.

Today we’ve added another level of engagement and that’s through the purchasing of carbon offsets. We can’t help but use power – such is the nature of being a computer company but what we can do is seek ways to reduce what we produce and purchase offsets for what we need to consume to help balance our effect on the world around us. We are committed to continuing to do so and would like to see our peers, clients and blog readers do the same.

If you have any questions about how to do this please don’t hesitate to contact us. We’re happy to answer your questions and help you make the world just that much better.

SEO news blog post by @ 1:31 pm on November 10, 2008

Categories:Uncategorized

 

Free SEO For Charities – Press Release

The latest press release from Beanstalk Search Engine Optimization, Inc. was released today announcing free SEO services for chairties and non-profit organizations. Here is the release:

November 6, 2008 — Top SEO firm Beanstalk Search Engine Optimization, Inc. is pleased to announce the launch of their free SEO for charities initiative. Every month a site will be selected from a group of submissions and the charity or non-profit selected will receive free SEO services and/or consulting.

“We have to realize how privileged we are and remember to appreciate what we have and share what we can,” said Beanstalk CEO Dave Davies. “Sometimes it’s easy to get caught up in our lives and the stresses we all have but when we take a moment to think, I mean really think about how blessed we are, sometimes you can’t help but be humbled. We are not a Fortune 500 company and we don’t need to be to make a difference. We can do our part in our way and hopefully leave the world a better place than we found it.”

In order to have your registered charity or non-profit organization considered you simply need to fill out their free charity SEO form. Once per month the Beanstalk owners and staff will choose from all applicants and select the winner.

The winner will be chosen based on a variety of factors. These include but are not limited to:

  • Which charity is most deserving.
  • Which charity can be helped the most.
  • Which charity has shown a strong desire to provide visitors with a good and informative experience on their website.
  • Which charity appeals to the Beanstalk team most.

On or around the 25th of each month a meeting will be held at Beanstalk and the winner will be informed and the services engaged. The services offered here will be those that both Beanstalk and the charity feel will provide the greatest possible benefit however they will be limited to a $1,500 value. Once every six months Beanstalk will be offering a $6,000+ package. Those who are selected for a $1,500 offering will be included in the considerations for the larger package.

All entries will be kept on file for six months so even if a charity isn’t selected today — they may still be selected down the road. If your charity isn’t selected within six months of applying, all charities are invited to apply again though Beanstalk asks that applications be limited to two per year.

For more information or to apply you can visit their free SEO for charities page. This is not the first charitable initiative undertaken by Beanstalk. For more information on their other efforts you can visit their main charity SEO page for further information.

SEO news blog post by @ 12:15 am on November 7, 2008

Categories:Uncategorized

 

Looks out Apple iPhone here comes the Google Android

Since the release of the Apple’s iPhone they have pretty much sat in a class of their own winning both small business and Mac fan boys over. As always when a product gets a large market share there can be a lot of grumbling over the quality, and support of a product which the Apple iPhone has definitely see its share (and lawsuits). One of the biggest draw backs of the Apple Apple iPhone is its very closed sourced and secretive nature, and it’s application distribution system (iTunes). In fact in the past Apple has even gone as far as preventing companies from releasing training material on how to develop for the phone.

Now anyone in the SEO community has been hearing rumors of the Google Android Phone now since 2007, with the first model (HTC G1) recently hitting the market in the UK. Naturally you’d think that Google is a search engine, how can they produce a quality phone? That easy they don’t, essentially what they are creating is a Google Platform (Operating System) for handset manufacturers to integrate into their phones. For Google this is the best possible approach as all the non software costs are covered by the hardware manufacturers (other then reference designs), for Apple this is bad as it potentially will be competing against a multitude of handsets.

The next major question is how can Google’s handset platform possible compete against Apple when it has had the iPhone on the market long enough to have already released a second revision prior to Google’s initial offers? Easy they just have to make it more appealing, and that is exactly what they did yesterday. On October 21st, 2008 Dave Bort a Google software engineer wrote “Today is a big day for Android, the Open Handset Alliance, and the open-source community. All of the work that we’ve poured into the mobile platform is now officially available, for free, as the Android Open Source Project.” For more information here is the (formerly linked to: http://source.android.com/posts/opensource) original post on source.android.com.

How exactly does releasing a phone platform as open source make it more competitive?

1. There is a lot of existing free software that has already been developed for Linux that will be easy to port to the Android as it is based on Linux already.

2. Linux has an extremely strong community of programmers, and has some of the best free development tools on the market (lots of programming languages, compilers, and libraries to build GUIs).

3. Linux developers, and open source proponents are WAY more fanatical then Apple Fan Boys. If you don’t believe this statement all you have to do is watch the movie Revolution OS to see the likes of Richard Stallman, Bruce Perens, or Linus Torvalds.

4. Now that initial platform has been released to the general public there already will be developers sitting at home trying to improve on Google platform. Who doesn’t like free development on their product?

5. Within 12 months I would be surprised if there were any less then 1,000 free applications for the Google Android. Just try to see how many free applications there are for the Apple iPhone.

As for me I’ll probably wait for the platform to mature a bit first, but my next cellphone will definitely be based on the Google Android Platform. And I’m waiting with baited breath for all the SEO Applications that will be developed as Link Bait (Good free tools will always organically generate links). Not to mention that Firefox will most likely never be available on the Apple iPhone which already has dozens of SEO and Web Development addons. Essentially you can have a restrictive Apple iPhone, or the Google Android which is a true smartphone.

SEO news blog post by @ 11:45 am on October 22, 2008

Categories:Uncategorized

 

Savvy Competitor Analysis | SEO Articles by Beanstalk

First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.

Beyond this broad and relatively intuitive theorizing about competitor analysis, however, you may not be that up-to-speed on the latest tactics.

First of all, purchase stock in rival companies. This may seem counterintuitive – why support a rival firm at all? – but great benefits await. Stockholders get regular reports on firms’ finances and long-term strategies. You can glean a lot about your rivals’ positioning — and see what other stockholders are saying — all without wasting dozens of hours on frustrating Internet research.

Second, learn from your competitors’ competitors. You may have heard the expression “my enemy’s enemy is my friend.” This tactic makes use of a similar concept. You don’t have to do all the “oppo” research yourself — you can trade ideas, data, and strategies with mutual competitors. Learn your rivals’ weaknesses as well their strengths. The devil you know is almost always easier to handle than the devil you don’t.

Stay up-to-date on what’s happening in your industry. Go to conferences. Don’t delegate the responsibility of watching your rivals to a third party. Attend trade shows. Use Google, the Internet, and public archives to investigate competitors. Don’t let your guard down — even if you are an established “big dog” in your field. Be knowledgeable and networked, and you will be less likely to be surprised.

Finally, remember that the competitive landscape is always fluid. Your biggest competitor next quarter may be an unknown today. Given the advent of global business markets and the mixing of industries that globalization has created, there is almost no way to anticipate what “the next big thing” will be in your industry. But simply by maintaining a flexible posture, you will be more agile when responding to new challenges.

In terms of keyword research strategies that defy the conventional wisdom, your best bet in general is to try out a variety of tactics in a microcosm and then apply the ones that work in larger “marketing laboratories.”

Employ abbreviations, acronyms, and shortcuts — real shortcuts that people searching on Google would actually use. Keep things simple: “personal computer” might be abbreviated as “PC”; the month of “January” may be abbreviated as “Jan”; and so on.

Zero in on better keywords. For instance, if you are marketing a Phoenix real estate site, you might want to have a keyword for “Phoenix AZ real estate,” since many people who search Google will abbreviate Arizona as “AZ.”

Anticipate typos, malapropisms, and misspellings when coming up with your keywords. People may type too many or too few letters in a word, omit key vowels, or switch letter orders around by accident. There is a great site — searchspell.com — that can help you guess the most popular misspellings and typos for particular words and phrases.

Throw geographical references into your keywords. The more specific your geo targeting, the easier time you will have not only at attracting local business but also at ranking high in the general “lottery” for Google rankings. For instance, if you are advertising a Connecticut law firm, don’t just create keywords based on permutations of “Connecticut,” “CT,” “law,” “lawyer,” etc. Throw in names of nearby towns that your office would service, such as “Simsbury,” “Avon,” “Farmington,” “Bloomfield,” and “Hartford.” You will have an easier time ranking, and your resultant visitors will feel you are speaking and relating more specifically to them.

To increase the effectiveness and conversion of your keywords, think about the action your demographic needs to take and titrate your keywords down to specific action-oriented phrases. “Los Angeles mortgages” has some measure of geographic filtering; “Los Angeles mortgage brokers” is better and more specific. But “Los Angeles home mortgage application” is better by leaps and bounds because the phrase carries a significant amount of implied intent. Of course fewer people will search using that term, but the ones that do are further along in the cycle, closer to closing a deal, and ready to take action.

We at Beanstalk use AdGooroo’s keyword tool and competitor analysis services to get an even more in-depth look at what our competitors are doing online to make sure we’re not missing anything. In this whole article – it’s probably the more recommended of the tools.

Finally, consider these all-purpose tips when piecing together your keywords and key phrases: liberally employ descriptive adjectives ( “top” and “free”); vary up your verbs; use both singular and plural permutations of critical words; rank for domain names if and when appropriate; and research what your closest industry rivals do and plot out your marketing strategy at cross purposes, as well as on a parallel track, and see what true independent, even contrarian thinking can do for an enterprise. The bottom line, of course, is persistence and determination. You can get help, like this article, to work smarter. Working harder, of course, is up to you.

SEO news blog post by @ 12:19 pm on October 21, 2008

Categories:SEO Tips

 

Giving Away $250,000

Got a business? Want to grow your business? Looking for help?

I got an email from one Mr. Neil Patel earlier today and as it turns out – he’s looking to give away $250,000 to a few people with good ideas.

I won’t bother droning on here about the economy, what a great opportunity it is, etc. etc. Just visit his page with the details and find out if you apply. If you do and you’ve really got a great idea be sure to tell him you came from the Beanstalk site. Always good to win points with someone who likes giving away money. ;)

SEO news blog post by @ 10:47 pm on October 19, 2008

Categories:Uncategorized

 

SEO’s Raise Over $2,500 For Breast Cancer

Below you will find Beanstalk’s most recent press release. It will be interesting reading for those of you who donated to sponsor our run for breast cancer research or who just care about other people. :)

SEO’s Raise Over $2,500 For Breast Cancer

Top SEO company Beanstalk Search Engine Optimization, Inc. along with other SEO’s, clients and friends helped raise over $2,500 for breast cancer research. They did this through their participation in the CIBC Run For The Cure campaign.

Victoria, BC October 15, 2008 – Beanstalk Search Engine Optimization, Inc. CEO Dave Davies and President Mary Davies participated in the CIBC Run For The Cure event to raise money for breast cancer research. Through seeking donations from other SEO’s as well as clients and friends their initial goal was $1,500.

“We were overwhelmed with the number of donations we received from our friends in the industry as well as from those who passed by our house, saw the sign in our yard inviting them to donate and who actually took the time to do so.” said Dave Davies of the fund raising.

The cause became especially important to Beanstalk when Mary Davies was informed that her cousin was fighting breast cancer. Their team in the run was Team Heather and all the staff of Beanstalk wish her every success in her fight against cancer.

Both Dave and Mary would like to extend a very special thanks to the following companies for their very generous donations:

Metro Hi Speed
The fine folks at Metro Hi Speed donated a very generous $500 to the cause. They also happen to provide the great Internet fax services that Beanstalk uses on a daily basis.

We Build Pages
You can always count on Jim Boykin and the We Build Pages team to back a great cause. They’ve done a lot for charity and for the SEO community as a whole.

WeDo Hosting Canada
And a HUGE thanks go out to the company where Dave Davies got his SEO start – WeDo Hosting Canada. Easily one of the best web hosting companies that Beanstalk has the pleasure of working with.

This is not the only charity event that Beanstalk is or will be involved in. They currently sponsor four children in El Salvador and will soon be offering discounts and even running periodic contests for registered non-profit charities for free SEO services. More details will be available on the contest and charity discounts on Beanstalk Charity SEO page.

Contact them today at 877-370-9750 for more information on their charity initiatives or their SEO services.

About Beanstalk Search Engine Optimization, Inc.

Beanstalk Search Engine Optimization, Inc. is a leading SEO company. Located in Victoria, BC, Canada Beanstalk offers guaranteed SEO services, consulting, training and link building. They are a leader in organic search engine optimization and link building services.

From July 21 until the 25 they will be offering significantly reduced rates on their services.

Contact

Dave Davies, CEO
Beanstalk Search Engine Optimization, Inc.
http://www.beanstalk-inc.com/
877-370-9750

###

SEO news blog post by @ 8:05 pm on October 14, 2008

Categories:Uncategorized

 

Running For A Cure For Breast Cancer

CIBC run for the cure.On October 5, 2008 Beanstalk President (Mary Davies), CEO (Dave Davies) ran in the Run For The Cure – a run for a cure for breast cancer.

The issue is an important one and become even more important personally when Mary discovered that her cousin (Heather) was diagnosed with breast cancer earlier this year.

After calling on the SEO community, our clients and our friends (and even putting a table in front of our house inviting people to donate) we raised over $2,500. That’s over $1000 higher than our target.

A big thanks goes out to all who donated but a very special thanks goes out to the following donors who really stepped up and helped us raise as much as we did:

Top Donors:

Beanstalk SEO – $500
Figured we should probably donate. :)

Metro Hi Speed – $500
Mark Madson and the Metro Hi Speed team won HUGE points with us (not that they needed to – we use them for our internet fax services and their services are awesome). With the single largest donation, tied only with Beanstalk’s own – well, that’s just awesome.
Note: we’ve done business with this company.

WeBuildPages – $475
I’ve got to tip my hat big time to Jim Boykin over at WeBuildPages.com. He’s organized chirty events at SES and SMX, sponsors events at the conferences and now a great donation for breast cancer research. They also offer some solid SEO services and link building and they have my respect in that area as well.

WeDo Hosting – $275
Arguably the best web hosting in Canada, WeDo Hosting and their CEO Robert Gagnon generously sponsored the event with a $275 donation. Big thanks go out to Rob and the WeDo team that keeps our sites up-and-running. :)
Note: we’ve done business with this company.

Able Trophies – $100
Able Trophies is an awesome company to do business with. they sell a variety of corporate awards including crystal awards, glass, marble and more. Great service and support.
Note: we’ve done business with this company.

Bill Slawski – $100
The man who made me incredibly paranoid at SES San Jose 2007 simply by attending the session I was speaking at on Google patents (understand that he was a lawyer who went into design and search engine marketing in 1996). He’s now the Director of Search Marketing at KeyRelevance.

Kristine Schachinger – $60
Kristine is a great friend of Dave’s and of Beanstalk. She’s easily one of the best accessibility, usability and professional web design (formerly linked to: http://www.kschachinger.com/) experts around. She easilly makes our list of HIGHLY recommended web designers and web development consultants.
Note: we’ve done business with this person.

Livery Stables – $50
A big thanks to Chris & Kerrie over at Livery Stables for this kind donation. While I don’t have a horses for sale, nor can I buy one (living in the city and all) I appreciate their support and kind gesture.
Note: we’ve done business with this company.

SEO news blog post by @ 2:04 pm on October 6, 2008

Categories:beanstalk

 

Last Day To Donate

Today is the last day to sponsor Beanstalk CEO Dave Davies and President Mary Davies as they run for breast cancer research.

The run begins tomorrow at 9am PST and so if you’d like to be included with the permanent listings on http://www.beanstalk-inc.com/bsi/charity/run-for-cure.htm and to get included in the press release going out next week through PR Web – today’s the day. :)

Remember, it’s a good cause, it’s tax deductible and you’ll get a listing on our site as long as you fit the criteria noted on the page.

So get to it. :)

SEO news blog post by @ 2:20 pm on October 4, 2008

Categories:Uncategorized

 

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