This morning while checking some of my personal project websites I noticed a few had some extra green in the pagerank bar than normal. Most of these sites are rather fresh out of the box and were previously either a page rank zero or unranked. This comes as a surprise since the last update was not too long ago. At first I decided to look around and see how far this update had infected the data centres. Other SEO and SEM users have been reporting similar trends on many different search news sites. As of this writing the update appears to have affected mostly young sites and a handful of larger ones. This is definitely not a slap like the big penalty update at the end of 2007. As with all updates the search results are shifting around as we entertain another google dance.
On the contrary there is at least one large spanking that has certainly taken place. Technorati has been stripped of all it’s pagerank leaving them with a pagerank zero. There are only a few sub pages that have held pagerank: Entertainment, Sports, Popular, Help (which is a sub domain) all still have something higher than a zero.
It would seem despite popular myth that the green bar is not going anywhere anytime to soon. The web master radio show today features a segment regarding this update. I suspect that another blog post will follow this one with more information and details.
SEO news blog post by Dave Davies, CEO @ 1:42 pm on January 17, 2008