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MSN Making Gains On Search Marketshare

Well it’s finally happened, the fine folks over at Redmond seem to be making at least some minor gains against Google and Yahoo! After literally years of losing search market share (due in large part to an under appreciation for what search would mean in the early days) MSN is finally making gains against the search giants.

The latest ComScore results are out and they show the following for the major engines:

  • Google sites dropped from 50.7% market share in May 2007 to 49.5% in June showing a drop of 1.2%
  • Yahoo! sites dropped from 26.4% market share in may to 25.1% in June with an overal drop of 1.3%
  • Microsoft sites rose from 10.3% to 13.2% from May to June with an overall gain of 2.9%
  • The Ask network held steady at 5.0% market share
  • The Time Warner Network dropped from 4.6% to 4.2% between May and June of 2007

Some other points from their stats:

  • Americans conducted 8.0 billion searches online in June, up 6 percent versus May and up 26 percent versus June 2006.
  • Google Sites led the pack with 4.0 billion search queries performed, followed by Yahoo Sites (2.0 billion), Microsoft Sites (1.1 billion), Ask Network (403 million), and Time Warner Network (341 million). Despite declining in search market share in June, both Google Sites and Yahoo! Sites enjoyed increases in search query volume.
  • Microsoft Sites experienced a significant increase in search query volume (up 36 percent) and search market share (up 2.9 share points) in June, due in large part to Live Search Club, a program launched by Microsoft in late May to engage and reward users of Live Search.

We of course would once again like to extend our sincere thanks to ComScore for making this information available.

Please note that the variables used to power our free keyword activity tool have been updated to reflect the new marketshare numbers.

SEO news blog post by @ 2:07 pm on July 25, 2007

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