There is much confusion out there regarding the rel=”nofollow” attribute despite the fact that it has been around for years. Newbies and hardened SEO-geeks alike are still not 100% sure as to what the value of a link is that contains the rel=”nofollow” attribute. And so we at Beanstalk will be running a number of tests to determine what we can about this tag and any value a link that includes it may pass to a target site.
To insure the purity of the test we’ll be releasing the methods we’re using as we post the results rather than prior to the test completing. The first test, we can say, is to determine whether anchor text relevancy passes through a link that includes rel=”nofollow”.
Stay tuned, we’ll report back as soon as the first test is complete.
SEO news blog post by Dave Davies, CEO @ 1:38 pm on June 6, 2007