At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.
For those of us that reside primarily in geekdom, the state of any major technology, especially of the online variety, is big news. Well David Sifry (one of the creators of Technorati) published yesterday his “State Of The Blogosphere” address. Here is the summary:
- Technorati is now tracking more than 57 Million blogs.
- Spam-, splog- and sping-fighting efforts at Technorati are paying dividends in terms of the reduction of garbage in our indexes, even if it does seem to impact overall growth rates.
- Today, the blogosphere is doubling in size approximately every 230 days.
- About 100,000 new weblogs were created each day, again down slightly quarter-over-quarter but probably due in part to spam fighting efforts.
- About 4% of new splogs get past Technorati’s filters, even if it is only for a few hours or days.
- There is a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking.
- The globalization of the blogosphere continues. Our data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant language, Japanese and Chinese, which seem to be more regionally localized.
- Coincident with a rise in blog posts about escalating Middle East tensions throughout the summer and fall, Farsi has moved into the top 10 languages of the blogosphere, indicating that blogging continues to play a critical role in debates about the important issues of our times.
The post by David Sifry includes much more information and some interesting graphs to help you get a better image of what’s going on in this huge medium. It’s highly recommended reading for any bloggers out there or people interested in understanding this extremely interesting form of communication. The article can be viewed on David’s blog at http://www.sifry.com/alerts/archives/000443.html.
SEO news blog post by Dave Davies, CEO @ 9:47 pm
I was very pleasantly surprised to find an email from WebProNews Content Editor Chris Crum asking me if we could be added to the WebProNews blog partners. This question took me back to a similar question from SEO Jim Hedger when he inquired if I would be interested in speaking on Webmaster Radio. The opportunity for exposure on an authority site that I visit regularly and recommend often? Well, OK.
So a very big thank you goes out to Chris and the WebProNews team. It’s always an honor to have the work you put in to keep your visitors up-to-date appreciated by such an authority resource.
And in other, flatteringly news: we were also pleased today to discover that we have once again been listed as one of PromotionWorld’s Top 10 Best SEO Companies. This is the 5th consecutive month we have made this list and we are honored once more to have been included. PromotionWorld is definitely an excellent resource for those interested in SEO and Internet Marketing and we are definitely proud to be recognized by them.
SEO news blog post by Dave Davies, CEO @ 8:44 pm
Today launched the third installment of my new “career” as a radio personality on Webmaster Radio. Host Jim Hedger and I discussed the purchase of JotSpot by Google, Microsoft Senior Policy Counsel Fred Tipson’s comments regarding pulling out of China for ethical reasons, the upcoming US elections, the Ask-Lycos deal and “the Google”.
You can listen to the piece by clicking here. (note: you will only be getting the portion where I was speaking. If you want the “full meal deal” you’ll just have to listen to the show which airs on Webmaster Radio Thursdays at 5PM EST).
SEO news blog post by Dave Davies, CEO @ 6:15 pm
Everyone at Beanstalk would like to wish you, our valued readers and visitors, a very happy Halloween. While this holiday has historically been associated with pagans and evil spirits I prefer my kids’ approach: it’s all about the candy, good times and friends.
And so with that we leave our office to head out with various children into the night to retrieve as much chocolate and other assorted sugars as their bags will carry, and then retire to various adult-safe zones to sip wine and relax while our children (hopefully in the basement) burn off all the sugar they’ve consumed.
And we wish you as happy a holiday as we will be having.
SEO news blog post by Dave Davies, CEO @ 7:16 pm
While doing my daily rounds of the various SEO resources I feel are worth visiting I ran across an article on the ISEDB website discussing the importance of incoming links and whether the full SEO efforts should be put in this area. The article is written by Ross Dunn, owner of StepForth, and begins with a quote from an email:
“We have been told by an SEO consultant that, once the number of inbound links becomes significant, this rather than any SEO optimisation of the site itself dictates ranking for search terms. How true? If so, it implies that, to make any changes in rankings and search terms, we need to devote effort to links and link text from appropriate sites (authority etc). It implies time spent on adjusting title tags, keyword density etc, is fruitless.” Paul C.
Ross goes on to describe extremely well how these two factors come into play and how neither can be ignored. He uses the following analogy:
Are you familiar with two-part epoxies? Essentially they are two chemicals (the Resin and the Catalyst) that when mixed becomes glue. Apart they are nothing but smelly chemicals but together they become powerful. This analogy is very apt for describing the benefits of link building and optimization:
- Link building alone will perhaps get you a competitive ranking but it can take a long time.
- Optimization alone may also get you a ranking but in my experience rankings rarely ‘stick’ without some popularity thrown in; in fact if your rankings bounce around a lot it is fair to guess that you may not have enough inbound links.
The ultimate solution is to combine the two and make them both work to improve rankings.
I could go into more detail here but why don’t you just read the article for yourself. You can do so on the ISEDB website at http://www.isedb.com/db/articles/1551/.
SEO news blog post by Dave Davies, CEO @ 3:59 pm
After having answered the same question repeatedly about Sitelinks I’ve decided that perhaps this is a good topic for the blog, at least this way I’ll be able to direct people to a single location to find all the answers regarding this confusing area. Sitelinks is the name given to the links that appear below the #1 result for some Google queries.
An example of Sitelinks can be seen when we run a search on Google for “microsoft”:
Here we can see links to internal pages on the Microsoft website. So how do you get Google to do this for you? The answer, at present is, you don’t.
Here is what Matt Cutts wrote about it:
For a small number of sites, we’re not just showing our regular snippets: we try to expose useful links from within a site. In this Berkeley example, Google shows links for Berkeley departments, academics at Berkeley, etc. Pretty neat (and more importantly, useful) stuff.
People who know Google well will go “Cool” and move on. Other folks will ask things like “Are sites or their links selected by hand–can my site get in on this? Is money involved?” And the answer is: it’s all algorithmic. The algorithms pick the sites where this could be helpful. Of course money isn’t involved at all.
So it’s an algorithm, much like the ranking algorithm but with more mystery regarding how to get it for your site. Here is the only “for sure”, you need to hold a #1 position for a phrase. OK, that’s *easy enough* right. Past that there is more myth than fact about what the “secret recipe” is. Guesstimates range anywhere from site age to the internal linking structure in how the list is generated and whether it is at all for a query.
Rather than try to list off points when I’m not 100% sure which pieces of the puzzle are correct and which aren’t I think it’s more valuable to simply list off some of the better resources on the subject.
SEO news blog post by Dave Davies, CEO @ 7:08 pm
For those of you who are regular visitors to our blog you’ll know that there are some tools we recommend for anyone interested in ranking their websites. These tools range from keyword density analyzers to stats analysis tools. Well one such tool is on sale for 3 days ending on Tuesday the 24th and that tool is PR Prowler.
I’m not going to get into a huge explanation of how this software works as their site does a better job that I could in a short blog post however I will note this, I first purchased the software for the $97 it generally sells for and found it paid for itself on the first run. Due to some “tax issues” the developer is selling it for $37 until Tuesday.
This is a highly recommended tool to add to your arsenal. It aids in virtually every aspect of link building and dramatically cuts down the time required in this area by maximizing every hour spent on it.
You won’t find the deal on the PR Prowler site however there’s a special page up at (formerly linked to: “http://www.fromshawn.com/tax_sale.html”) where it can be purchased at this price.
SEO news blog post by Dave Davies, CEO @ 5:07 pm
As many of you may already know, Beanstalk is based out of Victoria, BC, Canada. Victoria is a fairly sleepy city of around 335,000 people (including suburbs, leaving about 74k in the actual metropolitan area) . As such it’s always nice to see a local company “make good” and it appears that there’s yet another company added into the mix of top tech firms now.
For some reason (probably the fact that Victoria is one of the few Canadian cities that doesn’t really get snow in the winter) there seems to be a disproportionate number of geeks here (ironic since we’re the ones who spend the least amount of time outside).
While reading the Young Entrepreneur Awards list I ran across the winner for BC which is none other than Neverblue Media Inc. As the writeup describes:
Neverblue Media uses ads placed on websites to capture likely candidates for its clients’ services. For each person it sends along who actually completes a transaction, which can be as simple as filling in an application, Neverblue gets a fee …
As an SEO firm that offers a guarantee we love to see this kind of thing.
So kudos to Neverblue on winning the Young Entrepreneurs Award. It a prestigious award and from what I can tell, well deserved. Any business that find success only when their clients do wins top marks with me.
You can read about their services and more about the company at http://www.neverbluemedia.com/.
Other prominent Internet firms out of this tiny town include:
- Beanstalk Search Engine Positioning, Inc. (SEO)
- StepForth, Inc. (SEO)
- Metamend (SEO)
- ACD Systems (Imaging Software)
- Just to name a few.
No wonder tech is the second largest sector in the city after tourism (even above government which is amazing given that Victoria is the capital of the province
SEO news blog post by Dave Davies, CEO @ 8:17 pm
Today launched the second installment of my new “career” as a radio personality on Webmaster Radio. Host Jim Hedger and I went “toe to toe” on a couple issues including the Google/YouTube deal, Yahoo!s third quarter earnings, the Panama update announced by Yahoo! (coincidentally in the same report on the declining earnings in Q3) and some great Firefox extensions for SEO’s and web developers.
You can listen to the piece by clicking here. (note: you will only be getting the 15 minutes and 43 seconds I was speaking. If you want the “full meal deal” you’ll just have to listen to the show which airs on Webmaster Radio Thursdays at 5PM EST.
SEO news blog post by Dave Davies, CEO @ 5:41 pm
Well today we’ll be looking at three things, the infamous Google sandbox, a funny video from Google Videos and Webmaster Radio.
I ran across a great article by veteran SEO Jim Hedger on the sandbox. The article (on the ISEDB website) discussed some great points and provides great links to other articles/opinions on the topic. He brings up the debate as to whether the sandbox exists (anyone familiar with my opinions knows the position I have – it does and is backed up by a patent application by Google from back in 2004). For any who wonder, the patent was files in March 2004 and the first instance of the sandbox being noted was from April of 2004. Coincidence? End of debate.
Rather than get into the entire article here I’ll just add it to my “recommended reading” list and advise you to read it on the ISEDB website here.
A Humerous Video
I received a link to a video (found through Google Video by a friend of mine) that I couldn’t help but chuckle at. Now perhaps it’s that the video is genuinely funny or perhaps it’s only funny to those of us that are:
- kinda nerdy
- have read Stephen Hawking
- used to collect comic books
- have seen Monty Python’s Holy Grail numerous times
- have a side as to whether Captain Kirk or Picard is better
You can be the judge.
And just a reminder that on Thursday’s at 5Pm EST I will be speaking on Webmaster Radio. Tomorrow I will be going toe-to-toe with Jim Hedger on the YouTube deal, Wikipedia in China, useful SEO tools and other topics of interest to those in the SEO realm.
Set your reminders and visit the Webmaster Radio site tomorrow.
SEO news blog post by Dave Davies, CEO @ 3:06 pm