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Beanstalk's Internet Marketing Blog

At Beanstalk Search Engine Optimization we know that knowledge is power. That's the reason we started this Internet marketing blog back in 2005. We know that the better informed our visitors are, the better the decisions they will make for their websites and their online businesses. We hope you enjoy your stay and find the news, tips and ideas contained within this blog useful.


November 17, 2005

Google Analytics Analysis

Veteran SEO Jim Hedger has published another great article, this time on Google Analytics and the usefulness of understanding what website visitors are doing on your site. He discusses conversions and how to increase them using this free tool and covers what Google will accomplish by offering this service free.

While I obviously believe SEO to be a highly valuable service for website owners, at the same time one cannot ignore the extraordinary importance of understanding what your visitors are doing when they get to your site. After all, SEO is not about the bragging rights of having high rankings, it’s about ROI. I don’t know about you but I’d personally rather be on page 2 with revenues in excess of $1,000,000/mth than on page one with revenues at $25,000/mth. What the visitors does when they get to your site is highly relevant.

This article fits into our “highly recommended reading” list and can be viewed on the ISEDB website here.

SEO news blog post by @ 7:28 pm

Categories:Uncategorized

 

 

November 16, 2005

Google Base

Google today announced the launch of Google Base, a free online resource for the selling of products and services online (and a whole lot more).

While the service itself is provided to increase the types of information the can be made available through Google including information that is otherwise not available online it also stands potentially to take a big bite out of eBay over time. Combine this with the largely anticipated launch of Google Wallet and voila – eBay & PayPal vs. Google Base & Google Wallet. Hmmmm …. I wonder who’ll be left standing 3 years from now. ;)

There’s not much in there yet but I’d highly recommend checking out Google Base at http://base.google.com/ and become familiar with how it all works. If you sell a product or service then this free tool stands to be a fantasitc addition to your marketing arsenal. It currently has many limitations (see the article by Danny Sullivan referenced below) but it’s sure to be improved over time.

You can read their press release on the launch on the Google website at http://www.google.com/intl/en/press/annc/google_base.html.

There’s also a great article on Google Base by Search Engine Watch editor Danny Sullivan at http://searchenginewatch.com/searchday/article.php/3564506 in which he discusses some of the limitations of the system (remember that it’s still in Beta).

SEO news blog post by @ 1:37 pm

Categories:Uncategorized

 

 

More Updates?

Well the SEO community is “abuzz” with what appears to be more fluctuations on Google. The Jagger Update it appears is over but there’s definitely tweaking going on to the algorithm over at the Googleplex with sites moving up and down with more frequency than would naturally occur in the eb and flow of the web and websites.

Yahoo! too it appears has been working on their algorithm and has applied and update. While there is reasonable argument on both sides I personally believe that Yahoo! too has a sandbox (read: aging delay) and it appears that for some sites it has been lightened.

If your site was one of those the suffered under the Jagger Update and you’re using ethical SEO tactics my advice is to not panic and to stay the course. There are sure to be more tweaks to come. The only Beanstalk client to notice any real losses in Jagger 3 is recovering during these tweaks and there’s certainly more to come as the sp@m that is showing up in the results is filtered out. While Jagger 3 did a good job to provide relevant results for a large array of phrases there appears to be an increase in poor results in other areas. They are sure to address this in the near future.

As always, you’ll want to keep your eyes on the Beanstalk blog and/or use our RSS Feed (link at the top of the right-hand navigation) to keep updated on Google, updates, and SEO in general.

SEO news blog post by @ 1:16 pm

Categories:Uncategorized

 

 

November 14, 2005

Free Urchin Web Analytics

Google announced this morning that their web analytics tool (formerly Urchin) is now being offered free to all website owners. While I have to admit that Urchin is not my favorite of the web analytics tools, it’s certainly better than the vast majority (including the one you probably got with your hosting package) and at $0 you definitely can’t beat the price. :)

If you can’t afford the hundreds of dollars for ClickTracks then this is definitely worth using.

As I’m fairly paranoid when it comes to dropping code into websites just for tracking and the affect that it may have on a site’s ranking I’ve always be hesitant to do so however this code is owned by Google and thus one can safely assume that Google isn’t about to have any issues with it’s use. :)

For more information on Google’s free web analytics you can read more on their site at http://www.google.com/analytics/. You can also signup free there. :)

SEO news blog post by @ 1:29 pm

Categories:Uncategorized

 

 

November 11, 2005

Lest We Forget

Today is Remembrance Day here in Canada. We at Beanstalk would like to take the opportunity to thank those who sacrificed their lives that we may live in a country where we can start businesses, live free and (to borrow from the Declaration of Independance of our friends to the south) to hold tight the right to life, liberty and the pursuit of happiness. It is in fact these friends that gave us the tradition of wearing a poppy out of rememberance. Reminding us of what was sacraficed.

Too often left out of these thanks are those who, in more recent times, have risked and too often lost their lives to maintain peace abroad during Canada’s peacekeeping efforts. Today is a day for them as well for without them Canada would not be the country that it is.

It is difficult to expess the level of thanks one must feel towards those who lost lives, limbs, and loved ones in sacrafice for us; yet Heather Robertson captured beautifully our collective feelings:

We must remember. If we do not, the sacrifice of those one hundred thousand Canadian lives will be meaningless. They died for us, for their homes and families and friends, for a collection of traditions they cherished and a future they believed in; they died for Canada. The meaning of their sacrifice rests with our collective national consciousness; our future is their monument.

~Heather Robertson, A Terrible Beauty, The Art of Canada at War, Toronto, Lorimer, 1977

And thus, it is our duty to remember and our responsibility to appreciate and enjoy the freedoms that we have so that all that was sacraficed was not in vain.

Thank you.

SEO news blog post by @ 3:56 pm

Categories:Uncategorized

 

 

November 8, 2005

Welcome To The Googleconomy

There’s an interesting article published by WebProNews writer Jason Lee Miller on how Google has changed and continues to push the idea of how our economy works and how these changes are affecting companies that previously believed they were outside of the effects of the search world.

Microsoft, Walmart and many others now watch Google with a mix of awe and angst as this giant continues to define how we find information and purchase products in the “New World Order”.

As noted in the article “SEO For The New Google” by yours truly I note in reference to their latest update that, “… equally important, we’ll see what Google is trying to accomplish …” Understanding where the engines are headed will tell us what’s coming up in their algorithms and can help us perdict what marketing trend will be available down the road.

This article fit in the “recommended but not critical” category of information. Be sure to give it a read if you have a few minutes. You can find the article here.

SEO news blog post by @ 1:42 pm

Categories:Uncategorized

 

 

November 6, 2005

SEO For The New Google

We have finally had time to analyze the various aspect of the Jagger update and have published an article outlining the changes to Google’s algorithm, what they mean to you, and even a few pointers on tactics you can implement to help safe-guard your rankings again future updates by looking into what Google is trying to do with this, their most significant update since Florida back in 2003.

You can read the article on the Beanstalk website here.

If you have any questions or would like any additional information on the update or our services please don’t hesitate to contact us.

SEO news blog post by @ 7:45 pm

Categories:Uncategorized

 

 

November 4, 2005

Jagger 3 Update Goes Live

The new and highly anticipated third stage of the Jagger 3 update from Google appears to be going live with the new algorithm appearing in the www.google.com results.

As with most of Google’s updates they’ve kindly initiated it in the evening on a Friday just to further insure that those of us in the SEO industry are forced to work through the weekend. :)

Check your rankings now but don’t rush off in a panic if you see some drops, there may very well be some tweaks still to come in the near future as Google reacts to sp@m showing up and flaws in the system.

Of course, with Beanstalk’s rise into the top 10 for a highly competitive phrase we started targeting only a few months ago, I’m secretly hoping that there aren’t tooooooo many tweaks to follow. ;)

SEO news blog post by @ 9:41 pm

Categories:Uncategorized

 

 

November 3, 2005

Jagger 3

We’re finally starting to see some of the new results from the 3rd stage of the Jagger update bleeding into the Google results pages. Interestingly, I ran a search which produced the new results however when I refreshed the page it had switched back.

The update is beginning and the new results are sure to show up shortly.

Good luck all !

SEO news blog post by @ 5:09 pm

Categories:Uncategorized

 

 

November 2, 2005

Jagger 3 Underway

Looking accross multiple datacenters it appears that Jagger3 (the third and seemingly final stage of the latest Google update) appears to be starting up with new results appearing on more and more datacenters.

This latest update is very significant and appears, from early analysis, to “spank” reciprocal links and place more weight on the specific way sites link to yours.

Keep watching our blog for updated information as further analysis can be performed and for notification as to when the latest update hits the main Google results pages.

SEO news blog post by @ 3:48 pm

Categories:Uncategorized

 

 

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