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Search Engine Ranking Factors

Many lists have been written of the various factors used to rank websites however I’ve yet to see one so well researched and presented as the one on the SEOmoz website.

The contributors to this list include:

  • Danny Sullivan
  • Dan Thies
  • Jill Whalen
  • Scottie Claiborne
  • among others

The list was brought to my attention by Frederick Townes at W3-EDGE Web Design. Thanks Frederick!

You can find the list of rankings factors along with their predicted importance and category on the SEOmoz website at

SEO news blog post by @ 5:25 pm on December 7, 2005



This Time It’s MSN

Well it appears there’s yet another update going on, this time on MSN. Results are currently popping in and out with significant flutuations indicating the change to a new algorithm.

As always, we’ll be watching closely to see how this pleays itself out and again – as always, you should keep watching Beanstalk’s SEO news blog daily for updates on this and other important search engine and SEO news.

SEO news blog post by @ 7:13 pm on December 6, 2005



And Back Again :)

A new update on Google that’s taken place either last night or early this morning appears to have returned the rankings to the results viewable before the update on November 29.

Apparently the folks over at Google have a “Ctrl +Z” function on their algorythm too. :)

SEO news blog post by @ 2:36 pm on December 2, 2005



Another Google Update …

Yesterday we noted here on Beanstalk’s SEO blog that there was a backlink update starting. While the backlink counts don’t appear to have fully propegated we are seeing some fluctuations in the rankings on

Keep watching the Beanstalk blog for more updated news on this and other events that will affect your rankings and your online business.

SEO news blog post by @ 1:50 pm on November 29, 2005



Climbing The Beanstalk Published

The latest edition on Beanstalk’s monthly newsletter “Climbing The Beanstalk” has just been published. This newsletter covers, among other things, the Jagger update, the Yahoo! adoption of Google’s “sandbox effect” and more including links to many great resources.

Also included in the newsletter is the announcement of Beanstalk’s taking over of the marketing and management of Total Optimizer Pro and the subsequent reduction in price of this excellent SEO software from $397 to $195.

In case you haven’t yet signed up for our newsletter you can read it on our site at

SEO news blog post by @ 10:39 pm on November 28, 2005



Backlink Update

Well, for those of you who haven’t had enough updates on Google post-Jagger get ready for another. Google appears to be updating their backlink counts which should (if history serves) indicate that some ranking shifts are to be expected later in the week.

We don’t have much more detail than this at this time as all we’re seeing thus far is different link counts however we’ll keep you posted as more information becomes available. Keep wathcing the Beanstalk blog for more news on the latest Google update.

SEO news blog post by @ 9:34 pm on



The Yahoo! Sandbox

A subject that has been discussed on many SEO forums is whether or not Yahoo! has an equivalent algorithmic factor as Google’s “sandbox”. The answer is a definite yes though it appears to operate under very different rules than Google “equivalent”.

The Yahoo! sandbox appears to not so much penalize new domains as it does increase the value of links over time. This aspect is certainly included in Google’s version however Yahoo! has a lighter penalization and increases the value of the site almost instantly when a link is built however the relevancy assigned by the anchor text is what increases over time.

Additionally, Yahoo! seems to favor significantly sites that use a wide array of anchor text including text that doesn’t focus on the same keywords. For example, for the Beanstalk site Yahoo! would favor the Beanstalk site if we used “search engine positioning” some of the time, “seo services” other times, “Beanstalk” periodically and 3 and 4-word variations on the above phrases as well. Google on the other hand does like variations but at this time favors sites that use different text but doesn’t favor vast variations such as entirely different phrases.

It must be understood that this is not to say that vast variations will penalize your site on Google however they are not favored in that you won’t get “bonus marks” for doing so though it is important that all your incoming links not use exactly the same anchor text. For example, n targeting “seo services” on Google we would use “seo services” some of the time, “guaranteed seo services” other, etc.

Once we have had a bit more time to fully analyze how they’re aging links we will be publishing an article on the topic. Keep watching Beanstalk’s SEO blog (you may want to add it to your Favorites) for notification as to when this article will be released.

SEO news blog post by @ 1:28 pm on November 25, 2005



Happy Thanksgiving

While up here in Canada we had our Thanksgiving back in October our friends to the south are currently enjoying “turkey day” and we would like to wish them all a day full of joy and the hope that the traditional dinner with the family and inlaws goes smoothly. :)

For those interested in learning a bit about the origin of this historic day, the trials and tribulations of those who sailed on the Mayflower, and what life was like back them in an easy-to-follow and graphically pleasing manner there’s a great area on on just this topic. A very good read that taught me much about the history of this important holiday. You can view it in the website at

Happy Thanksgiving !!!

SEO news blog post by @ 1:17 pm on November 24, 2005



It’s Beginning To Look A Lot Like Christmas

ComScore just release it’s first report on the online holiday shopping experience and it looks like it’s going to be a very merry Christmas for those selling products and services on the web. Online shopping has increased 24% this year and continued growth is predicted through the holiday season.

If you’d like to view all the statistics you can do so in a great PDF document produced by ComScore which can be found here.

SEO news blog post by @ 7:10 pm on November 23, 2005



Total Optimizer Pro Relaunched !!!

Back on November 1, 2005 we announced some changes with Total Optimizer Pro. Due to some technical issues (and having to deal with a 3rd party payment processor) we are about a week behind on the launch but this awesome SEO tool referenced many times on the Beanstalk blog is once again available for purchase.

Until we took over the marketing and management this tool went for $397 and was worth every penny. I’ve lowered the price to $195 until Febuary 1, 2006 when you can expect the price to increase. There will be some enhancements to the product at that time but as always, upgrades are free for all users so you might as well purchase it while it’s on sale at $195. :)

We’ve done a review of the product on our site at

We haven’t had time to get a full tutorial up on the official TOP site yet, it will be added when a full redesign is engaged in December however you can visit the Total Optimizer Pro website at

Good luck and happy SEO’ing. :)

SEO news blog post by @ 7:43 pm on November 22, 2005



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